Kel & Partners Company Profile

Kel Kelly, Kel & Partners' Founder and CEO, spent much of her career as the head of Marketing on the client side. As such, Kel has hired virtually every type and size of agency on the planet - from the smallest boutiques to the biggest full-service agencies, from ad agencies to ...

+ Read more

Kel Kelly, Kel & Partners' Founder and CEO, spent much of her career as the head of Marketing on the client side. As such, Kel has hired virtually every type and size of agency on the planet - from the smallest boutiques to the biggest full-service agencies, from ad agencies to PR agencies and more. While some of her greatest friendships came out of these relationships, unfortunately, her business experiences were always the same - the agency never really understood what it was like to be the client.

A typical scenario went something like this: The head of Sales misses the revenue number on Monday morning; Monday afternoon, the CFO goes to the budget and sees that Marketing is the biggest line item of discretionary spend and cuts it in half. Tuesday there is a Board of Directors meeting and the CMO needs to explain how he/she is going to achieve the objectives on half the budget. Sound familiar? Instead of rolling their sleeves up and trying to generate out-of-the-box ideas, the agencies would always try to argue why Kel shouldn't cut the budget. They just didn't get it.

- Read less

 

Kel & Partners

T: 617-904-9393
F: 617-737-3577

Address
21 Drydock Ave.
6th Floor
Boston, MA
02210
United States
View map

 

Other

 
 

Kel & Partners

T: 617-904-9393
F: 617-737-3577

Address
21 Drydock Ave.
6th Floor
Boston, MA
02210
United States
View map

Categories

Other